02 — About

About El Alfy

A corporate story told with discipline — from raw stone to finished structure.

2.1 — Group Overview

A group united by one discipline: expertise, carried from raw stone to finished structure.

Who we are

Founded as a natural stone and contracting business, the Group has grown into an integrated set of companies serving Egypt, the Gulf, and Europe — while keeping craft at the centre of everything it builds.

01

Vertical integration

Materials, manufacturing, and contracting under one Group.

02

Decades of technical depth

Expertise built over forty years of work.

03

Landmark portfolio

A record of significant, regional projects.

40+Years
12+Countries
320+Projects
1200+Employees
9Companies

2.2 — History

Four decades, one standard.

1985

First Quarry Acquisition

The starting point of the Group’s industrial journey.

1987

Establishment of El Alfy

The main company is officially founded in Egypt.

2002

Regional Expansion

Strategic opening of branches in Dubai and Qatar.

2011

Prestige Projects

Participation in the Sheikh Zayed Grand Mosque and Barwa Financial District.

2012

Hospitality Sector

Establishment of Saraya and work on the Fairmont Palm Jumeirah.

2015

Technical Growth

Establishment of Saraya Electromechanical and completion of the Al Gemma project.

2018

National Landmark

Opening of Al Fattah Al Aleem Mosque in the New Administrative Capital.

2023

Modern Infrastructure

Execution of the New Alamein Towers project.

2026

Global Reach

30+ simultaneous global projects with a total value of 100 million AED.

2.3 — Mission, Vision & Values

What we stand for.

Mission

End-to-end excellence, from quarry to landmark.

Vision

The most trusted integrated group in the region.

01

Innovation

Better methods, materials, and tools.

02

Client-Centricity

Built around the client’s outcome.

03

Integrity

Doing the work properly, every time.

04

Community

Contributing to the places we work.

2.4 — Leadership

The people behind the Group.

Eng. Tarek El Alfy

“A thousand-mile journey begins with a single step.” This timeless quote reflects the story of El Alfy, which began in 1985 with the acquisition of its first quarry and has since grown into a leading force in natural stone contracting and manufacturing.

Over the years, El Alfy has expanded its expertise across stone manufacturing, bespoke woodworking, glass, aluminium, and decorative steel, supported by seven vertically integrated facilities built around strict quality control and advanced technology. Today, our manufacturing capabilities enable us to produce 800,000 square meters of stone annually, alongside bespoke doors and aluminium façades.

The establishment of the Saraya facilities marked a new chapter, strengthening our position in general contracting and enabling us to execute development projects in-house from start to finish. Manufacturing remains at the heart of what we do, combining craftsmanship, innovation, and carefully sourced materials to deliver exceptional spaces.

As we continue to grow, our commitment remains unchanged: to work closely with our clients from the earliest stages of design, turning their vision into lasting spaces while building relationships that extend beyond every project.

Eng. Tarek El Alfy · Chairman & Creative Director

Eng. Ashraf El Alfy

Eng. Ashraf El Alfy

Chairman & Managing Director

Founder — signatory; commercial and delivery leadership across four decades.

Board of Directors

Mohamed El Alfy

Managing Partner — Signatory

Estimation, pre-construction and commercial leadership; principal on the Commercial Register.

Eng. Mostafa El Alfy

Managing Partner — Signatory

Operations and production leadership; principal on the Commercial Register.

Eng. Yasser Sabry

General Manager

Programme, site delivery and client interface across the UAE portfolio.

2.5 — Governance

A framework built for scale.

Each company runs its own operations, held to a set of standards shared across the Group.

Quality
A single quality benchmark applied and audited across every company.
Safety
Health, safety, and environment standards held consistently across all sites.
Ethics
Clear conduct and compliance expectations for the whole Group.
Operational autonomy
Companies operate independently within that shared framework — close to their markets, accountable for their results.

2.6 — Group Structure

One Group. Five businesses. A single standard.

El Alfy HoldingHolding
El Alfy StoneMaterials
ManufacturingManufacturing
Design & BrandsDesign
Studio InternaBrand
RocknestBrand
El Alfy SarayaContracting
Fit-Out 
Finishing 

2.7 — Geographic Footprint

Where we work.

CountryActivityCompany
EgyptQuarry · Factory · OfficeEl Alfy Stone
EgyptProjectsBuild & Deliver
UAEOffice · ProjectsFaçade Systems
Saudi ArabiaProjectsBuild & Deliver
QatarProjectsBuild & Deliver
United KingdomRetail · ProjectsStudio Interna

One group, one standard of excellence.

Explore the businesses and projects that connect every division.